About CATA

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VISION

 

CATA is the official agency in charge of the international promotion and positioning of the Central American Region as a multi-destination.

 

MISSION

 

Contribute to the significant growth of tourism in the region through international related promotion and positioning. The general mission is to increase the recognition of Central America as a highly competitive, innovative and diverse tourism multi-destination product. 

 

GOAL

 

Increase the flow of visitors and build sinergies with the trade sector in the target markets, within the continbous marketing efforts, facilitating contacts and business opportunities for the Central American Region. 

 

SPECIFIC OBJECTIVES

 

1. Develop and implement the marketing strategy containing operational plans and market indicators. 

 

2. Implementing an effective communication strategy with the private sector, encourage greater participation of the latter in the activities of the CATA Agency. 

 

3. Run and track decisions of the Board, relying on the Executive Committee when necessary. 

 

4. Maximize financial investment in terms of measurable results.

CATA

 

Central America Tourism Agency
 

info@visitcentroamerica.com

 


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